Whilst it is a fundamental of humanity to demonstrate charity and to help those less fortunate than ourselves, it is safe to say the world of charitable giving is fraught with issues and scandals. From outright fraud, to unreasonable overhead fees, to diversion of funds, to lack of transparency, not a week goes by in which a prominent charity is not in the news for such transgressions.

An opportunity exists to provide animal lovers & pet owners (90% of pet owners in research in the U.S. state their pet is “part of the family”) a means to safely and with confidence make donations to qualified animal charities, knowing their donations are free from fees and excessive overheads, and that their contributions go directly to the animals, in a transparent manner.